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cold real estate leads
Modern home buyers have so much information and choices that generating leads and getting them to take action is much more challenging than it used to be. Agents struggle to cut through the noise and oftentimes even existing leads seem to slip through the cracks no matter what you do. This is especially true for the top of the...
Building a Credible Brokerage
Most agents are perfectly credible and trustworthy, but even so, they face a big issue. In an industry which many people distrust, proving credibility and improving the collective image is hard. This is particularly true for smaller brokerages which might not have the power of franchise brands to back up their marketing message. So the question is what makes a...

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Real Estate Facebook Ads: Top 8 Features to Try Now

Unparalleled marketing reach, affordable cost, and hyperlocal targeting: this is what Facebook advertising means to agents today. The world's most popular social...

6 Real Estate SEO Mistakes Pushing Your Website Down in Search

Good, properly optimized content is instrumental in getting a real estate website to rank high. In fact, it's the only way to...
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promote open houses
Today, most agents dismiss open houses as ineffective. Who cares about open houses when all the information is on tap away, right from your phone. Naturally, agents are thinking of abandoning this idea. But could it be...
Real Estate Concerns
A home buying process is challenging and agents can't close the deal if they don't know what worries their buyers. As the real estate industry continues to change and evolve, home buyers are getting more...
Realtors have a lot on their plates these days. While some stick to their routines and knock daily tasks out of the park, others take on too much and don’t get anywhere. Fortunately, content marketing platforms are keeping agents organized, enabling them to sell faster and with more precision.

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10 Words to Avoid in Real Estate Email Subject Lines

In 2017, email is not going anywhere – and the same is true for writing email subject lines. Crafting a really...

5 Ways Real Estate Brokerages Can Boost Their Google Maps Visibility

An easy-to-find Google Maps listing is essential to every real estate brokerage. It can increase foot traffic to your brick and mortar...

How to effectively target your real estate niche via your website

If as an agent, you try to cater to everyone, you cater to no one. One of the cornerstones of your...
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