Real Estate Agents still play a vital role in the home buying process. Buyers are more likely to do more internet searches before getting involved with experts. A recent study found that 92% of home buyers search on the internet before buying any property. Having an online presence is essential for real estate agents, If you’re not active, engaging, and networking online, then you’re missing a big opportunity. Here are 10 best real estate marketing ideas to win the real estate marketing game.
1. Be Active on Social Media
While thinking of creating your online presence, make sure you’ve set up your social media accounts on all the big platforms such as Facebook, Twitter, and Instagram. Interact with users, share good photos of your properties, and promote them.
2. Make Your Properties Sharable
Most of the time, homebuyers wanted to share their house photos with their family and friends. So, how it could help you? Make it easier for them by adding social share buttons that allow to email and share several properties online.
3. Local Sponsorship
Participate in local events and help to sponsor them. Consider helping local festivals, sports teams, or school events. This will get you a chance to get you a spot on t-shirts, pamphlets, marketing campaigns, flyers, etc. You can also hire a digital marketing agency so you can put your time and effort somewhere else. It’s a better choice than doing everything on your own.
4. Make Sure Your Customers Can Contact You
Consider you get 50 visitors every day on your website but no one contacts you. Sounds weird, right. You have to get the most out of your website by adding CTAs (Call to Action), which helps your visitors contact you or book a quick appointment. Make sure to mention your contact info on every single page of your website and build a stunning contact us page that grabs attention. An About us page is also very important.
5. Watch Out For Your Competition
Figuring out what other real estate agents are doing in your space? Do they have a website? Are they available on social media? Have an in-depth review of your competitor – then avoid the mistakes and follow their success points.
6. Utilize Local Images
Try using local images you know, remember you’re selling a whole town. Showcase the best places, landmarks, popular sights your town offers. Show them high-quality images of the best areas and write neighborhood guides.
7. Create a Virtual Tour
You know time is precious, and your client is putting that in it. They have to know about the house as much as possible before they visit physically. Virtual tours are a great way to give your client an accurate preview of the property.
8. Build Your Google My Business Page
Google My Business is a place where business owners can register their business (location-based page) Feeling confused, don’t worry – technically, it’s the same as Google Places for Businesses. Building your Google My Business page will help your customers to find you in Google Searches, Google Maps. Also, make sure you’ve added your business on other local listing sites like Yelp, YellowPages and Angie’s List and more.
9. Make Your Site Mobile-Friendly
Tech-savvy buyers spend most of their time on their mobile device. In fact, a recent study by Statistica found that 63% of website visitors come from mobile devices. It’s very important that your website is mobile-friendly. Or, go for a mobile app that only potential buyers can use.
10. Use Emotional Storytelling
Try using emotional storytelling with strong visual elements. People respond to stories – tell a great and honest one and customers will come for more. So there you have it, 10 real estate marketing ideas to get you started!