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Are you a real estate agent looking to drive sales in an ever-changing digital market? Let’s face it, in order to get ahead in real estate in 2019, utilizing real estate software tools is no longer optional. With hundreds of real estate software tools available for you to choose from, how can you decide on which one is best for you? And should you get custom software developed just for you? Read further to learn how you can capitalize on emerging technologies to surpass your competition and close more deals.

Websites and Social Media

In our modern world of big data, social media, and the Internet, buyers are searching the web for real estate listings and real estate agents. It’s of utmost importance to ensure that you have an up to date website that is compatible with mobile devices. Also, buyers are increasingly using social media sites such as Facebook and Twitter to find vendors and services including real estate related services. According to NAR, 99% of millennials search for homes on online websites compared to 90% of Older Boomers, and 70% of the Silent Generation. To maximize your chances of success on social channels, publish content that is relevant to your audience and engages your audience base.

Keep your social posts concise, to the point, and include a call to action (CTA). From a business perspective, it is important to ensure that each piece of content that you publish is assigned a business objective. For instance, if you are posting an infographic detailing current home buying trends, you may assign that piece of content a business objective of generating new leads. Similarly, when publishing content to your blog or guest blog, you may want to assign a new blog post the business objective of attracting new clients through search engine optimization (SEO).

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Real Estate Customer Relationship Management (CRM) Software

As any successful real estate agent knows in the real estate business, relationships are one of the absolute keys to success. The more you understand your client base, the more your clients believe you truly care about them. This allows you to develop a strong rapport with your client base and retain clients for years to come. Through utilizing a custom CRM real estate software, you can automate many of the processes involved in building and nurturing relationships. A good CRM system gives you the ability to track home buyers as they go through the home buying process. Also, it pays to have a lead nurturing system in place that automates email messages.

Automated marketing processes are becoming a normal part of doing business online. Consider the emails you receive on a weekly basis that entice you to complete a purchase that you were considering weeks prior. Amazon is notorious for these types of email marketing campaigns. It is wildly successful for Amazon, and these tactics could certainly work wonders for your real estate business.

Real Estate Sales and Workflow Software

Real estate software streamlines the sales process and saves you time on many of the mundane tasks that you engage in daily. For example, consider the time saved if you had a software tool that emails details about a property automatically after you show it to a client. Imagine if you had software that interacts with prospective clients immediately upon confirming the intention of selling their home.

What if you had software that scans social media for potential clients looking for a real estate agent in real-time? As the saying goes, time is money, and having the latest custom real estate software will help you optimize time and revenue. These days, you can acquire software that is customized to your specific real estate business circumstance, for a surprisingly reasonable cost.

Digital Appointments & Consultations

With the vast majority of people these days living a jam-packed schedule, time management has become more of a necessity. For businesses such as real estate that heavily rely on appointments for generating buyer interest and closing deals, it’s imperative to adapt with the times. A large number of real estate agents are now using various digital methods to book successful property showings and other appointments with clients.

Imagine walking through a new home listing with a potential buyer through the camera installed your mobile device. Instead of spending time and resources on transportation costs involved in driving to and from appointments, consider using a digital solution instead. A large number of people prefer to engage through digital appointments, and if it will save you time and money, why not consider it?

MLS Real Estate Software

In today’s digital real estate landscape, buyers are increasingly looking to their mobile devices for everything from buying or selling a home to finding an apartment to rent. It is critical that your listings are displayed on the channels where buyers are looking to find properties to buy and rent. Mobile applications present the opportunity for quick easy access to MLS listings in the palm of buyers’ hands. By utilizing mobile applications, real estate agents can maximize their exposure to potential clients. In the real estate business, exposure to potential leads can equate to more business for you.

There are numerous apps such as Zillow that are saturating the market with options for people to browse through MLS listings on their mobile device. Alternatively, many successful real estate agents are seeking out a software development company to help them in creating their own Zillow type apps. Such apps can showcase all of your MLS inventory for potential buyers to browse through, and share with their friends and family.


In the modern age of technology, there is no reason why you are not taking advantage of the latest tools and strategies. By leveraging web and social media channels, you can drastically increase revenue to your real estate business. Furthermore, through using software to automate many respective tasks, you can save a substantial amount of valuable time and energy that can be spent elsewhere.



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