In the past, individuals used to create a short blog which attained amazing traffic when shared on social media. Nowadays, these tactics aren’t as important due to two reasons: social media platforms are keeping individuals committed on their specific sites and the high number of a blog post written in each day. Statistics show that approximately forty million blogs are created every single day. Now, to achieve high ranking and traffic in your blog post, you need a content marketing strategy.
A content marketing strategy has three key elements which are content, marketing, and strategy. The content of your blog should be of high value and relevant to your target customers. In creating a content marketing strategy, you’ll need a marketing plan to achieve your desired traffic. Creating a well-planned strategy is key when creating a content marketing strategy because it will help you have enough knowledge on how to create and distribute your content. Below is a step-by-step guide for developing effective content.
Define Your Goals
The first and foremost step in developing a content marketing strategy is to determine what you are planning to achieve as the results. Is your key goal to attain high traffic? Are you trying to prove to be a thought leader in a certain industry? Is your main objective to generate more leads? Primary goals and objectives are key because they guide an individual to know what kind of content is suitable and the various ways to market the content.
Determine your target audience
For your content to be relevant to your target customers, you need to define your target audience before creating your content marketing strategy. There are a few consideration you should focus on before creating your strategy. These considerations include the type of content your target audience prefers, the main subject to be educated on, the pain points of your target customers, their preferred learning ways to name a few. The more an individual is in terms of defining a target audience, the more effective they will be in developing a content marketing strategy.
Do your Keyword Research
While doing your respective keyword research consider the questions that your target audience are asking as well as their main pain point which they are trying to find a solution. After considering these points, go on and create content that provides the solutions of those pain points and questions. This will help you develop highly relevant and quality content which will improve your traffic as well as ranking.
Determine what kind of content you’re going to produce
After doing your keyword research and defining your target audience, it’s the high time to determine the type of content you are willing to produce. For individuals who’ve been running their business in content creation, they’ll require a content audit to identify the content which produces the best results. After performing this audit, you should concentrate on the content with the best outcome. Consider what your target audience will be in need at each stage of your buying journey while thinking about the kind of content you’re going to produce.
Develop an Editorial Calendar
After you have enough understanding of what content you’ll be creating, you’re required to organize it in an editorial calendar. An editorial calendar is a type of calendar where an individual establishes deadlines for content production, review and approval, and publication of your content.
Determine the Tools You’re going to use
Collaboration tools are key so your team can effectively and efficiently create and market your content. Before implementation of your content marketing strategy, define the tools you’ll need. This will help in enhancing your traffic.
Determine your Publishing Channels
Traffic will be low if you don’t distribute your content in an effective way. Determine where you’ll publish your content before creating it. You can publish it on YouTube, your blog, Twitter, LinkedIn, or medium as examples.
In this stage, you should determine who’ll create the content, who’ll edit it, who’ll promote it, and who’ll perform an audit. Each stage should be assigned to a particular individual. Each should be well suited in your company’s language and culture to minimize any chances of inconsistent information.
Before you Launch
You should be realistic while estimating how much content you are capable of creating and publishing. You should have the required personnel and financial resources to launch your content marketing campaign. Document each stage including any mistakes if any.
After completion of the above key stages, you’re now ready to launch your content and start promoting your article.