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Real Estate Marketing

Building a Credible Brokerage
Most agents are perfectly credible and trustworthy, but even so, they face a big issue. In an industry which many people distrust, proving credibility and improving the collective image is hard. This is particularly true...
This is a guest post from Philip Gilliam featuring thoughts and musings from the real estate industry brought to you by AgentDrive. Real estate investments can be difficult and confusing, and for many people buying or...
cold real estate leads
Modern home buyers have so much information and choices that generating leads and getting them to take action is much more challenging than it used to be. Agents struggle to cut through the noise and...
real estate agent reviews
Are you getting real estate agent reviews from your customers? In fact, do you ask people to leave a review of your services? Reviews are incredibly important for any business, but especially so for real...
Real Estate Video Marketing
So you hear about the real estate video marketing buzz and start thinking it might be a good idea to shoot a couple of videos? The next question is what exactly do you showcase in...
retargeting for real estate
Did you know that only 2 percent of your website visitors convert on the first visit? In other words, you build a great website, fill it in with interesting content your target audience will love...
real estate listings
As a real estate agent, do you turn on extra marketing charm when writing real estate listings? Words are powerful, but fail to use the right ones and your property will sit on the market for...
98 percent of homebuyers start their search online. This means compelling, informative and visually appealing real estate websites are the new industry standard. They can make your business look good to your clients, but have...
real estate sales cycle
Any agent would like to make their real estate sales cycle more predictable. But the truth is buyers, sellers or renters can give you such a hard time that the entire process can spin out...
Local Real Estate Brand
Making your brokerage part of the local community creates a new avenue of exposure and lead generation. Local agencies have unique benefits which, unfortunately, they don't always emphasize in their marketing messages. If you think you can't...