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real estate video marketing
If you had any doubts real estate video marketing really works, Google has just released some very interesting YouTube stats. As you can imagine, people increasingly rely on videos to learn new information, relax and make...
real estate stats
What has been shaping the real estate industry in recent months and how does it affect servicing local areas? Here's a recap of some of the most interesting real estate stats that will give you...
qualify real estate leads
Do you feel you could do with more sales wisdom to guide you through the intricacies of the sales process? Like all salespeople, agents need to home in on their prospecting, follow-ups, emails, calls and...
property rental marketplace
The property rental marketplace is going through some big changes. The gig economy overwrites the rules of the game and transfers more marketing opportunities to property owners. Probably the brightest example showcasing these changes is a platform...
real estate direct mail
As an agent, you're used to hearing that it's impossible to reach millennials without Facebook or Snapchat. With this in mind, does it make sense to launch real estate direct mail campaigns if chances are great...
Video is one of the most effective content formats agents can use in their marketing. Moreover, working in a visual industry, realtors can benefit greatly by incorporating more videos in their daily marketing. As an agent,...
real estate sales challenges
Given how advanced today's real estate market and customers are, reaching prospective homebuyers is a lot more challenging than it used to be. Not only agents need to master new digital marketing techniques, but they...
Google AdWords for Real Estate
Google AdWords is a digital advertising channel used by thousands of real estate agents worldwide. The world's most popular search engine, Google, is a powerful tool to generate online leads. Whether you're an advanced campaigner...
Realtors Property Resource has just released its 2017 Realtor Social and Digital Media Report which gives interesting insights into how agents are using social tools. While 76% said email is their most effective digital tool, 60% said...
real estate crm
Today, customer relationship management means the difference between generating and keeping your business to losing it. Indeed, people are coming into real estate sales informed better than ever. 98 percent of home buyers start their search online...