It makes sense that agents would like to use every venue available to them to promote their expertise. A website is the most obvious choice of course. Did you know there are at least 6 other places you could post your real estate testimonials and reviews apart from the homepage? Let’s see how exactly you can maximize your website to promote them.
According to the Nielsen research, 92% of people trust a recommendation from their peers, and even seeing social proof from people they don’t know make them trust the business more.
- 68 percent said positive customer reviews make them trust a business more, even without visiting their website;
- 51 percent of customers select a local business if it has positive reviews.
*Stats taken from 2015 Local Consumer Review Survey by BrightLocal
Showcasing customer testimonials is essential to prove that your expertise doesn’t exist in a bubble. Agents usually use email signatures, website homepages and social media to share positive feedback.
These are all valuable channels and you should definitely use them. In addition, here’s how to maximize your website to provide broader exposure for your real estate testimonials.
8 ways to promote real estate testimonials on your website
Your blog is usually one the most visited pages on a real estate website. People may not browse through the property listings but they will make sure to check out the latest post. So that’s when you’d want to make sure they see your testimonials as well.
The best way to place real estate testimonials in a blog is the sidebar. It doesn’t seem intrusive and it’s easy for people to spot them. You can even ask your technical team to arrange this as a carousel so a series of testimonials will automatically change.
[Related post: 7 Types of Real Estate SEO Content That Make an Exceptional Blog]
2. Neighborhood pages
A neighborhood page is an essential resource to have on a real estate website. If you don’t have one yet, check out this guide: How to Write a Perfect Neighborhood Page in 5 Easy Steps.
These pages are not only great to promote local areas at large but showcase your expertise as well. Make sure to include your real estate testimonials and reviews on your neighborhood landing pages too.
3. Contact Us & About Us pages
As the two frequently overlooked website properties, these pages can do with more and better content. This is true for many real estate websites so it’s a good chance for you to stand out. One way to do this is to add your testimonials.
If you use pop-ups to drive more signups and collect more emails, adding real estate testimonials to them could be a good idea. A single sentence from one of your customers can convince people to sign up so why not give it a try?
5. A dedicated testimonials page
Already have a bunch of real estate testimonials? Create a dedicated page and add all of them there. You can then include a link to this page in your content, emails and online ads.
6. Your ad campaigns
It turns out that customer reviews and testimonials can even help you run better online ad campaigns. If you’re thinking of launching a Google AdWords campaign, reviews can be instrumental to boosting your click-through rates by up to 10%! To compare, the average click-through rates for all industries rarely reaches 2% for search ads.
Getting your reviews to show up in your Google ads is an ambitious goal: Google requires that a business has 150 reviews in the past 12 months and at least 3.5-star rating in order for them to be shown in the ad as a collective rating.
Try to collect more real estate testimonials and reviews each month and remember to promote them strategically via every channel your own website provides you with.